The Vision for the Future of Mobility

The automotive industry is going through a transformation. Disruptive technologies and tools are shifting the business model from one of automobiles to one of mobility. To accomplish this shift, automotive companies are embracing acquisitions and partn…

Contested Spaces, Shared Concerns

Roadways are sociocultural spaces constructed for human travel which embody intersections of technology, transportation, and culture. In order to navigate these spaces successfully, autonomous vehicles must be able to respond to the needs and practices…

Extreme Users

Qualitative segmentation is a blend of art and science. There are a variety of sampling methods researchers use to guarantee a pool of participants that is representative of their target market. But for innovation research, we suggest ignoring those sq…