Pedagogies of value: Marketing luxury in China

In just a few years, China has become one of the world’s largest markets for Western luxury products. Marketing professionals play a key role in this market. As symbolic brokers between the production and consumption of goods, they analyze and attempt …

“A mad exuberance”: The globalization of luxury

The issue of the circulation of luxury commodities and of the evolution through which it is going becomes fully meaningful when addressed within the context of an anthropology of globalization that analyzes the nature and impact of flows on contemporar…

When ethics runs counter to morals

In the present conjuncture, Brazilian social anthropologists are facing a major challenge to their work. I suggest that this happens because of anthropology’s central dependence on the ethnographic method. The ethnographer’s direct contact with the peo…

“The revolution we are living”

This article presents three ethnographic scenes extracted from Brazilian urban life, the earliest dating from 2013. It reflects on the rise of the extreme right in contemporary Brazil, a process that shares similarities with what takes place in many pa…