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Author: Lynda Dematteo

Italy as a national luxury brand for Chinese consumers: Global promotion and identity discontent

Lynda Dematteo Published: 2020-07-04 Categories: English

Italy has emerged as a leading producer of luxury goods on the international stage, while China has been asserting itself as a strategic market for luxury firms. Italy took advantage of the World Expos, in both Shanghai and Milan, to redefine its relat…

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