Author: Matt Artz

Business anthropology faces a moment of simultaneous continuity and rupture. As adoption of artificial intelligence (AI) accelerates across US organizations, the digital turn has moved from emerging possibility to disciplinary reality. Yet, the field i…

When we put out the call for this themed issue, we placed a single question at its center: Does contemporary AI represent a fundamental shift for business anthropology – or not? More specifically, we asked whether AI marks a genuine break from the digi…

This essay examines the emerging “digital turn” in business anthropology, a phenomenon propelled by the increasing prevalence and influence of digital technologies. Despite the significant underrepresentation of digital anthropology in current literatu…

Journal of Business Anthropology