Back to Copenhagen: A Few Words from the New JBA Editors
Journal of Business Anthropology
Author: Kasper Tang Vangkilde
A Funky-Formal Fashion Collection: Struggling for a Creative Concept in HUGO BOSS
In this case study, we follow a group of five young talented fashion designers in HUGO BOSS charged with creating a new concept for the brand BOSS Orange. The concept is to be neither formal nor funky but, precisely, funky-formal. Based on ethnographic…