The Omnipresence of Business – and, Potentially, Business Anthropology
Journal of Business Anthropology
Some of the most recent articles from open access anthropology journals (beta)
Journal of Business Anthropology
Journal of Business Anthropology
Journal of Business Anthropology
Journal of Business Anthropology
In this case study, we follow a group of five young talented fashion designers in HUGO BOSS charged with creating a new concept for the brand BOSS Orange. The concept is to be neither formal nor funky but, precisely, funky-formal. Based on ethnographic…