Why ABC Matters: Lexicography and Literary History

The purpose of this article is twofold. First, I wish to discuss the origins of The Swedish Academy Dictionary against the backdrop of the social and cultural history of lexicography in 18th and 19th century Europe. Second, to consider material aspects…

Digital Exhibitionism: The Age of Exposure

Web 2.0 has expanded the possibilities of digital creative production by individuals and enabled the digitalisation of private life experiences. This study analyses how social media contributes to the making of personal biographies and discusses the sh…

Branding on the Shop Floor

Service branding is a particular form of emotional management, where employees are regarded as adaptable media, who can be trained to convey corporate values while interacting with customers. This paper examines the identity work of butchers during the…

Service Workers: Governmentality and Emotion Management

That all may be quiet on the shop floor could be a result of governmentality projects. But what lies beneath an appearance of professionalism? I undertook an empirical field study of workers in the service industry to examine contradictory and competin…