Extreme Users

Qualitative segmentation is a blend of art and science. There are a variety of sampling methods researchers use to guarantee a pool of participants that is representative of their target market. But for innovation research, we suggest ignoring those sq…

Doing Well While Doing Good

Purpose: To examine the mechanics—social, geographical, and logistical—of producing sustainable fashion apparel as a hybrid company (a company that is part-commercial and part-altruistic; i.e., pursues two goals: profitability and environmental/social …

How Firms Fail at D&I

This paper analyzes the impact that inclusive marketing practices might have on society using modest fashion as a case study. The study employs an ethnographic approach to discourse analysis and explores the impact of modest fashion in reshaping the bo…

The Vision for the Future of Mobility

The automotive industry is going through a transformation. Disruptive technologies and tools are shifting the business model from one of automobiles to one of mobility. To accomplish this shift, automotive companies are embracing acquisitions and partn…

Contested Spaces, Shared Concerns

Roadways are sociocultural spaces constructed for human travel which embody intersections of technology, transportation, and culture. In order to navigate these spaces successfully, autonomous vehicles must be able to respond to the needs and practices…

Wild Things: The Disorder of Desire

Reviewed by Dylan Lackey, Global Center for Advanced Studies Jack Halberstam. Wild Things: The Disorder of Desire. Durham: Duke University Press, 2020. 219 pages. On the other side of interpellation, where the hail does not reach, where the call is unh…

Monstrous Transformations

According to Ulrich Beck, the breakdown of nation-state power and the migration of people, culture and ideas through neoliberalism provides us with a unique historical moment that simultaneously holds the potential for unparalleled cosmopolitanism and …